A recent study has looked at two different ways of convincing people to pitch in to help wider society.
Imagine there’s a drought in your town, and the local authority need you to conserve water.
The authority could offer you a financial incentive to use less water. Or, they could tell your neighbours how much water you used last month.
It is thought this latter tactic is more effective. Why? Because we love to look good. If the local authority …
Read More